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Data Quality Management

data-quality-management

Why Data Management Platform has Become a Necessity: Top 5 Reasons

Personalized Marketing has become an important marketing strategy for organizations. As per a recent survey, 86% of consumers say that personalization plays a major role in their purchase decisions. 94% of the marketers agree that personalization is important for meeting their current marketing objectives. But what is holding the marketers back? Legacy technology which is […]
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4 Testaments for Data Protection

‘Data’ is the only common currency that makes the world go around, be it science, technology, finance, defense, communication, medicine, you name it. The advent of this decade has made it so indispensable that there has never been such a strong bond between an intangible input and a tangible outcome in the history of time. […]
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data-quality-management

Gamification – A Rising Imperative To Improve Data Quality

As per Gartner Report, by end of 2014, 70% of top 2000 global organizations would have implemented at least one Gamification application, however, by 2015, 80% of them will fail to meet business objectives due to poor design. 50% of organizations that have managed innovation processes will gamify those processes by 2015. Therefore, there is […]
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