Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Customer Experience

Channel Optimization for Banks

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Data indicate that in the period from 2012 to 2017, branch […]
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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A value system that transforms us from providers to partners

When a customer engages a partner to enhance capabilities of an existing enterprise application or a technology product or to provide support services: runtime operations, system monitoring and management; application or product maintenance, is it the service partners’ business to learn more about the application system or product? With each incremental work delivered to the […]
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Proactive Customer Care

Next Gen Customer Experience Management: Proactive Customer Care

The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do so in a proactive manner. To put this in another way: while it is essential […]
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