Customer Experience
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Navigating Your Way Around Beacon Technology This Christmas
By Anitha Rajagopalan On 22 Dec 2015Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for presents to put underneath the Christmas tree. Retailers are all geared up to ensure they are best...
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Why The Digital Age Makes Customer Experience More Relevant Than Ever Before?
By Shantanu Paknikar On 15 Dec 2015Customer Experience (Cx) as a concept is age old. Among Peter Drucker's famous quotes, one of my favorites is "The purpose of a business is to create and keep a customer". Companies the world over have accepted this simple truth....
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Store as Fulfillment Center: Omnichannel and the Future of Retail
By Anitha Rajagopalan On 13 Nov 2015Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and...
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Is An OmniChannel Officer Inevitable?
By Salil Godika On 22 Oct 2015The rapid advances in the technology landscape and proliferation of digital have taken customers beyond multi-channel to an Omnichannel retail experience. Global retailers that include the likes of Macy’s, Saks and Lowe’s have already moved in this direction enabling customers...
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7 Focus Areas for Customer Experience Management
By Shantanu Paknikar On 23 Sep 2015For those familiar with Michael Porter's work, strategy is about differentiation. In the digital era, there is a growing consensus that differentiation will depend on how service providers manage their customers' experience. Strategy then will need to increasingly focus on...
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