Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Customer Experience

Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. […]
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CUSTOMER LOYALTY FOR THE DIGITAL ENTERPRISE

Loyalty Programs, where customers earn reward points that can be redeemed for benefits later, are popular across industries such as Retail, Travel, Hospitality, Banking, Airlines, and others. Such programs have been around for several years. However as enterprises and their customers go digital, the customer loyalty space is in the process of getting disrupted. This […]
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technology

Customer Experience and Customer Engagement

The Digital Age is resulting in the area of Customer Experience becoming more important than ever before. For example, in a recent Digital Trends report published by Econsultancy.com, a large majority (44%) of research respondents indicated that the primary way their organization will seek to differentiate itself from competitors is through Customer Service and Customer […]
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Social Influencer

Unlocking the Value of a Social Influencer

“A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is.” For years, corporations have been focusing on building and enhancing relationship with their end-customers. ‘Customer centric organizations’ was the buzz word and millions of dollars were spent on connecting with customers on an […]
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Uncovering Value in Telecom using Big Data Analytics

Are you listening to the right voices? Growth in the telecom industry is always at a staggering rate. Thanks to continuous rise in customer churn, high operational costs and average customer service, telecom companies are forever at the receiving end of all kinds of technological changes & customer expectations. However, this industry is sitting on […]
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Assisted Mobility Solution – Customer Experience, Commerce & Support

Increasing affordability combined with rapid advances in technology and infrastructure has led to an explosive growth in the use of smartphones. According to a report by eMarketer, by the end of 2014, there will be 1.75 billion smartphone users across the world. That is one smartphone user for every four people living on this planet. […]
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A New Approach to Retailing

The new mantra for increasing sales and improving return on investments is to study consumer behaviour and act accordingly. The need of the hour is to make a few fundamental changes to the classical retail model, so both the customer and the company are benefitted. Today, the dynamics have changed, and supply-chain is no longer […]
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