Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Customer Experience

B2B E-Commerce – 6 Ways to Connect with your End Customer And Drive Better Engagement

The B2B ecommerce space has been evolving rapidly over the last few years and B2B brands have certainly woken up to this reality. A recent study conducted by Forrester Research showed that 67% of North American B2B firms believe that ecommerce is fundamentally changing B2B commerce. Forrester also predicts the U.S. B2B e-commerce market to […]
Read Now
FiRE

We Didn’t Start the Fire! We Retailed it!

The Retail Ecosystem is going through the toughest and biggest transformation in Customer Experience. With Devices, Channels and Market places, the competition is unprecedented, and the heat is rising. We have seen Social and mobile disruptions. Day by day the digital frameworks are shapeshifting and creating new means to increase the footfall and conversions. The […]
Read Now
Optimize Pricing

Pricing, Profitability, and Customers

The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions in their daily purchases, influenced by some factors, Product Pricing being a critical one out of them. And rightly so, finding […]
Read Now
blog

The Mindful Customer Centric Organization

“A mindful company is the one that offers the individuals, an environment to live in the moment and perform with a purpose; its customer, a trustworthy partnership that understands priorities and concerns; and the community, contributions as an empathetic corporate citizen.” – Ashok Soota Mindfulness has moved from eastern spirituality or philosophy into an organizational […]
Read Now

Retail Therapy Through Customer Experience Management

The retail landscape is changing. From the traditional brick and mortar shopping experience, we are now witnessing the online retail revolution powered by digital and disruptive technologies including mobile, IoT, and analytics. At the same time, the physical stores are getting transformed into customer experience centers too. The technology advancements are redefining the interaction between […]
Read Now

How PIM Could Be Key for Great Omnichannel Experience

Managing customer-facing product information has become an important part of the customer experience in today’s multichannel world. The way organizations are persifying their businesses on online, offline, e-commerce, and m-commerce platforms, a well-managed and consistent product information across all devices and platforms plays a key role to improve the omnichannel experience. And, this is where a […]
Read Now

How Does An Organization’s Customer-Oriented Culture Deeply Impact Customer Experience

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker We all have heard of Customer related concepts such as customer service, awareness, and sensitivity. These concepts further evolved as businesses increasingly place customers at the center of their business. This […]
Read Now

How Big Data Analytics is Redefining the Travel Industry

The smartphone penetration, fast mobile internet access, and social media influence has brought in unprecedented growth in the travel industry. Mobile travel space has grown in leaps and bounds over the last few years. Apart from multitudes of online travel portals, many mobile apps are there to provide real-time travel plans, suggestions regarding hotels, GPS […]
Read Now
technology

What’s your view on Digital Transformation?

Many companies today are seeing that digital transformation can help them remain competitive and continue to create business value for their customers and themselves. Companies that are missing this opportunity risk losing their competitive position. And digital is not about technology anymore, it is about improving your customer’s experience and improving business efficiencies for your […]
Read Now

Archives

Categories