Customer Engagement
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Unlocking the Value of a Social Influencer
By Anil Jain On 31 Jan 2015"A brand is no longer what we tell the consumer it is, it is what the consumers tell each other it is." For years, corporations have been focusing on building and enhancing relationship with their end-customers. 'Customer centric organizations' was...
Customer Engagement Customer Experience Digital Transformation Social
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Digital Retail: Customer Engagement For Enhanced Weekday Footfalls
By Shantanu Paknikar On 20 Jan 2015The combination of Social, Mobility, Analytics, Cloud technologies over the last few years is fueling what we are calling the digital age. Technology is no longer just an enabler for Business, but is transforming the way business is done. The...
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Digital Enterprise: Consumer Engagement for Travel & Hospitality
By Shantanu Paknikar On 14 Jan 2015As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement –...
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Cart Abandonment
By Sethuraman Janardhanan On 14 Jan 2015The Rising E- Commerce Marketplace Exponential rise in internet penetration, changing work habits and demographic shifts have led to an increase in e-commerce transactions. Estimates show that the total value of global e- commerce transactions was USD 29 billion in...
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Digital Enterprise: Patient Engagement in Healthcare
By Shantanu Paknikar On 13 Oct 2014Digital is the buzzword today. The primary reason why the buzz exists is that the digital era is about technology transforming the way business is done, whereas earlier technology was just the enabler for business. The healthcare industry is no...
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