CRM
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5 key takeaways from NILF 2015
By Dattatri Salagame On 23 Feb 2015Nasscom's NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility,...
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Trends in Campaign Management Industry and Capabilities
By Rohit Kumar On 8 Oct 2014Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including...
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