Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

CRM

CRM

Why CRM is inevitable for today’s business?

In the world of business marketing, the techniques and strategies we take should be customer-centric. Shep Hyken says that ‘Customers are the real allies in your business mission’. If the buying potential of customers increases, then it is directly linked to the high sales volumes and an increase in the profit levels of the business. […]
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Salesforce commerce cloud

Salesforce Commerce Cloud: Delivering Innovation with a Difference

Dip in revenue, inconsistent customer experience, sluggish pace of operations and straight-jacketed scalability aren’t good for business, but when they become routine, the doom isn’t far. Cutting corners, ignoring bottlenecks, depending on siloed on-premise systems, convoluted browsing and ordering process can thwart the chances of customers spending time and money on your website. Organizations need […]
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CRM

Turbocharge Your Customer Relationship Management with Salesforce Einstein

Picture this: You have a personal data scientist at your service, that enables AI capabilities into your apps, helps you with predictions and suggestions, discovers relevant insights automatically, advises next best course of action, automates tasks, and all that proactively. Reminiscent of Microsoft office assistant, (à la Albert Einstein) the world’s most familiar genius walking […]
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Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. […]
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5 key takeaways from NILF 2015

Nasscom’s NILF 2015 is always a great place to meetup with the Industry crowd and share insights. This time around, it was a great opportunity to glean insights on the amazing world of Digital. 1. Digital Masters: Powered by mobility, analytics, social media, cloud computing and embedded devices, companies in every industry are mapping their […]
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technology

Trends in Campaign Management Industry and Capabilities

Most campaign management platforms provide three core capabilities: email marketing, website visitor tracking, and a central marketing database. In order to differentiate, companies have started providing additional tools as part of the integrated marketing management platform: Dynamic content generation, including email campaigns and landing pages. Lead capture, scoring, and nurturing. Scheduling and task management. Multichannel […]
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