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Beacons

How Proximity Marketing is Transforming The Retail Customer Experience

The online obsessed, mobile- addicted millennials are slowly back to the retail in- store environments. In other words, physical stores which lost their charm in the convenience offered by e-commerce is regaining its lost strength and is back on track. The retail landscape is one of the most celebrated industry verticals which has witnessed a […]
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Disruptive Technology Weekly Roundup – Feb 1st to Feb 8th

Technological innovations are redefining the retail shopping experience of the consumers. The boundary line between online and offline shopping experience is slowly blurring and adoption of an Omni channel retail experience is vital for the success of the retailers. Brick and mortar stores are now thinking outside of the box, and looking to technology, for […]
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Here’s what will drive the retail sector in 2016!

The retail industry, which includes the rapidly booming eCommerce sector also, is all set for growth in 2016 as well. Digital disruptions has completely changed the dynamics of the retail industry in the past few years. And so, gauging the current situation in the industry, here’s a list of four trends that will dominate the […]
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Navigating Your Way Around Beacon Technology This Christmas

Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for presents to put underneath the Christmas tree. Retailers are all geared up to ensure they are best prepared to address a myriad of possible challenges during the festive season, including operational, technical […]
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