Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Analytics

Uncovering Value in Telecom using Big Data Analytics

Are you listening to the right voices? Growth in the telecom industry is always at a staggering rate. Thanks to continuous rise in customer churn, high operational costs and average customer service, telecom companies are forever at the receiving end of all kinds of technological changes & customer expectations. However, this industry is sitting on […]
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A New Approach to Retailing

The new mantra for increasing sales and improving return on investments is to study consumer behaviour and act accordingly. The need of the hour is to make a few fundamental changes to the classical retail model, so both the customer and the company are benefitted. Today, the dynamics have changed, and supply-chain is no longer […]
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Digital Retail

Digital Retail – Customer Engagement and Individual Customer Pricing

These days customers have become very choosy and thus it has become quite a bit challenge for retailers to retain customers. But with the advent of Digital Retail, it has become much easier to gain personalized customer data (such as their preferences, regular needs, occasional necessity, etc.). This data can be used to provide tailor-made […]
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Channel Optimization for Banks

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Data indicate that in the period from 2012 to 2017, branch […]
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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Predictive can be Addictive

We all dwell upon the past, try to live in the present and worry about the future. Well what if technology can look into your past and present and predict the future and enable you to just live. Predictive Analytics can do just that and more and can make a significant difference to your business. […]
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