Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Shantanu Paknikar

Digital Enterprise: Consumer Engagement for Travel & Hospitality

As enterprises adopt digital technologies such as mobile applications, business analytics and insights, social media, and cloud applications, there is a transformation happening in the way business is being done. One example is the need for digital consumer engagement – since every consumer today is a digital consumer: armed with a smartphone or tablet, familiar […]
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technology

Innovative Product Sampling

Introduction Consumer Engagement is fast becoming the key to success of brands in the B2C space, in sectors such as Fast Moving Consumer Goods (FMCG), Retail, Travel, Hospitality, and Healthcare. The benefits of high levels of engagement are obvious and applicable over both short and long term scenarios: increased loyalty, brand advocacy, and increased revenues […]
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Document Digitization: Regaining Importance due to Digital Disruptions?

The digital age is here. Well, almost. One of my favorite anecdotes is about a project worker coming back from the printing room with a sheaf of papers, explaining to colleagues “It’s my project report”. When questioned about the title of the project report, he says “Paperless Office”. While the area of document digitization has […]
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Proactive Customer Care

Next Gen Customer Experience Management: Proactive Customer Care

The transition from traditional Customer Relationship Management (CRM) to Customer Experience Management is underway, and we are in the middle of it. To attract and retain customers, enterprises today not only need to manage their customers’ experience, but also do so in a proactive manner. To put this in another way: while it is essential […]
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Innovation in Industry

Innovation in Industry – An IT Services Perspective – Part 2

In my previous post Innovation in Industry – An IT Services Perspective – Part 1 I wrote about the long-term challenges likely to be faced in the IT Services sector, and why innovation initiatives will be critical for survival and growth. This applies across the sector – both for large and established companies as well as […]
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Innovation in Industry

Innovation in Industry – An IT Services Perspective – Part 1

The software industry can be broadly classified into two areas: software products and software services (or IT services, as the sector is also known). Innovation in the software product industry is well known and has followed the product innovation trends in other industry sectors, perhaps understandably so: since innovation and novelty determine not just growth […]
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Leveraging Disruptive Technologies for Systematic Innovation

Innovation and Technology The one thing around us that is changing and evolving at a very rapid pace is technology. Over the last few years, disruptive technologies such as Big Data Analytics, Mobility, Cloud Computing, Social Computing and Next Generation BPM and Decision Platforms are acting as Digital Disruptors to trigger transformational initiatives in businesses […]
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Disruptive Technology Innovation: A Case Study

The history of the human race is the history of technology innovation. Technology innovations have spurred developments around us since the beginning of civilization. Some innovations are termed disruptive, for their ability to disrupt an industry and change fundamental aspects of business and society. In this article, we look at the photography industry, the disruption […]
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