Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Sethuraman Janardhanan

Cognitive Computing – Will it Change The World as We Know it ?

Cognitive computing is increasingly becoming a buzzword today. What exactly is cognitive computing? To tell the truth there is no standardized, globally agreed definition yet. All we can say is that it’s an umbrella term used for all the processes and technology which can, together, enable computers to solve complicated problems that have been traditionally […]
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Cart Abandonment

The Rising E- Commerce Marketplace Exponential rise in internet penetration, changing work habits and demographic shifts have led to an increase in e-commerce transactions. Estimates show that the total value of global e- commerce transactions was USD 29 billion in 2013 and it is expected to reach USD 34 billion in 20141. One of the […]
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Reducing Revenue Leakage for a Leading Airline Player Using the Power of Data Analytics

Making profits in airlines is a tricky and tough game. According to IATA, from 1970 to 2010 the industry overall generated a bare 0.1 percent profit margin. There are too many factors with constantly shifting trends that contribute to the profitability quotient here. Changes in the oil industry, global economic trends, safety concerns, personnel cutbacks, […]
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Channel Optimization for Banks

Channels are fast becoming an integral part of banking activities. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Data indicate that in the period from 2012 to 2017, branch […]
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Leverage Big Data: Push your customers from ‘just browsing’ to ‘sold’

In today’s digital age, it is easy to understand where Werner Vogels, Chief Technology Officer, Amazon is coming from when he says, “ You can never have too much data – bigger is definitely better. The more data you can collect, the finer-grained the results can be.” The massive amount of data generated on the […]
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Dynamic pricing strategy

The days when the price of a product depended on the perceived value it gives the consumers and the price of a competing product, are fast fading. In today’s digital world the customer is spoilt for choices as virtual stores offer stiff completion to the traditional physical stores. Whether you are a retailer keen on […]
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