Rupa Shankar

Happiest Minds held its first CMO Roundtable in Delhi on January 23, 2013 themed Social 2.0: Beyond Likes & Clicks – Delivering Tangible Business Value With Social Technologies. In this era of more complex social interactions, increasing choice and technology-driven peer-to-peer exchange, brands need to do more than just communicate with consumers they need to […]

When the web started it was primarily about content-sharing: mostly text documents. It quickly evolved into commerce, which gave rise to the consumer Web and the dot-com boom in 1999—with flagship companies such as Amazon, eBay and Google leading the way. The concept of community and social interaction had started making its first appearance in […]

The Web, as we know it today, has undergone transformational shifts across multiple dimensions. Its been only 20 years since the very first website appeared however; we have seen the web grow from a purely static brochure-like experience to one with rich interactivity and functionality. This is the era of the Social Web which consists of complete […]

Beyond the Like Button to Social Experience Design Most organizations understand the impact of social media and are diligently increasing their social presence and level of customer engagement across social networks. Additionally, all sorts of websites, not just the major social networks such as Facebook, Twitter and Linkedin, are incorporating social features into their applications […]