Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Ashwin Betkar

Unified Data Platform

Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds

In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. However, the […]
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Media and Entertainment Industry

How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry

Amidst evolving technologies in Media and Entertainment, viewers have witnessed a rapid transformation from traditional viewing experience to OTT Streaming and now brace for the next wave: ATSC 3.0 also known as Next Gen TV. The global ATSC 3.0 devices market size was evaluated at $10.1 billion in 2022 and is slated to hit $12.1 billion by the end […]
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