Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Anitha Rajagopalan

Optimize Pricing

Pricing, Profitability, and Customers

The customer is the king. And the key to unlocking the mystery of customer happiness lies in not just experience and intangibles. But something very fundamental and tangible – pricing. Every customer makes decisions in their daily purchases, influenced by some factors, Product Pricing being a critical one out of them. And rightly so, finding […]
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technology

Transforming the Digital Retail Space

The worlds of traditional commerce and ecommerce are merging. Digital transformation is one of the hot topics in the retail space. The digitally empowered consumers have changed the face of retail, putting pressure on brands to adapt to this trend of digital transformation. The Digital transformation powered by the  disruptive technologies  including big data, predictive […]
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Navigating Your Way Around Beacon Technology This Christmas

Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for presents to put underneath the Christmas tree. Retailers are all geared up to ensure they are best prepared to address a myriad of possible challenges during the festive season, including operational, technical […]
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Measuring ROI of Retail Analytics

Why a retailer should monitor the impact of its shopper insights initiatives Big Data, fast data and the data deluge are taking the world of digital businesses, especially the customer-focused ones, by storm. Retail is no exception as more and more customers leave digital footprints with every transaction, interaction and engagement at every retail touch-point […]
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Store as Fulfillment Center: Omnichannel and the Future of Retail

Omnichannel has come of age for brick-and-mortar retailers. Traditional retailers have been on a slow yet steady adoption of digital technologies over the last two decades. First arrived e-commerce, which retailers took on as another channel for customer acquisition and sales. Coupled with this emerged online-only players opening up new avenues of fulfillment. Then came […]
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