If you’re reading this, and happen to be a human being, chances are you’ve purchased something online. Whether you got caught in a bidding war, found a steal on Amazon, or were too afraid of the mall on Black Friday to leave your house, it’s happened to you. But as simple as online shopping my seem, there’s an application working behind the scenes to make sure you can log in and get everything on that list of yours.
These apps come in all shapes and sizes, but Magento is one in particular that’s taking the ecommerce world by storm. In fact, as of September 23, 2013, 20% of the top 100k internet sites were using Magento.
So what makes Magento work? Here are the basics:
Who/when:
In early 2011 eBay made an investment in Magento amounting to nearly majority ownership; by the end of the year eBay controlled 100%.
What:
Magento is an ecommerce application. Built using Zend (PHP) framework, It allows businesses to engage with their customers and provide online shopping carts into their websites. Extended features allow for social sharing, customization, mobile, user profiles, and much more.
Where:
Magento is an open source web application. This means that the software is developed by the community, and is available for free. (The community version is free, more full featured version are sold by X.commerce, an eBay company)
Why:
Because enabling ecommerce is generating businesses a lot of money! 2012 ecommerce sales eclipsed $200 million. When you combine that with a lower cost open source model, the ROI is huge. In addition, Magento is the most flexible platform on the market, allowing for more control and unique engagement model.
How:
The good news is there are lots of ways to learn about Magento. The better news, is you’re already reading from one of the best options! OSSCube specializes in Magento implementation, customization, and support. If you’d like to learn more about our expertise, go to Magento.
When it comes to your business, you always want to make the best decision. Don’t let the competition beat you to the punch, and start looking into ecommerce options! You won’t regret it.
Balaji has spent over 18 years in the IT Services Industry. With an experience encompassing Services and Product Marketing, he has successfully managed globally distributed Marketing and Product teams. He’s an analytical marketer with strong understanding and experience across marketing strategy, demand generation, field marketing, technology partner marketing, account based marketing, digital marketing, event management, analysis and third party relationship, PR/Media, people management, etc.
