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Fantasy Fever – Revolutionizing Fan Engagement with Digital Tech
By Shantanu Shrivastava On 25 Jan 2024According to Straits Research, “The global fantasy sports market size was valued at USD 24.52 billion in 2022. The market is projected to grow at a CAGR of 14.1 % from USD 27.46 billion in 2023 to USD 89.34 billion...
Artificial Intelligence Augmented Reality Digital Technology
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AD Verification: The strategy, benefits & challenges
By Shantanu Shrivastava On 12 Jan 2023The global advertising market reached a value of US$ 590.3 Billion in 2021. As we look forward, the IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. With an exponential growth of...
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How AI is shaping OTT Streaming and creating a new world order
By Shantanu Shrivastava On 29 Nov 2022The world today has moved from OTT being a niche market to a mass-market product. With the explosion of hyper-personalized audiovisual content creation and distribution, waiting for your favorite shows to air on TV and sitting through never-ending advertisements is...
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The rising influence of E- commerce in the Automotive – AFTERMARKET
By Shantanu Shrivastava On 21 Feb 2017The increasing influence of digital transformation is reshaping the global automotive industry. Automotive aftermarket, the secondary market of the automotive industry is also experiencing this paradigm shift from traditional legacy systems to the digitalized world powered by Big Data,...
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