Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud

Month: September 2015

Five Parameters That Influence Customer Experience

The analyst firm Forrester defines customer experience as “How customers perceive their interactions with your company.” Read More. Here are my thoughts on what are some of the factors and parameters which influence these perceptions. 1.Expectation Management: Customer perceptions about the product or service depend on whether it meets, exceeds or falls below their expectations. […]
Read Now

Building a Master Data Management Strategy for CRM Success

For CRM users, Master Data Management (MDM) can not be ignored. MDM plays an important role in building effective and results-oriented customer relationship management (CRM) processes, it sets the standard for information governance. Customer data is generated through platforms like social media, third-party applications, and other external data enrichment providers. A good MDM strategy can […]
Read Now

Disruptive Technology Weekly Roundup – Sep 10th to Sep 15th

Adopting disruptive technologies is easier said than done for conventional enterprises. But what if their business models are compatible to disrupt the disruption? Survivors are companies who are willing to risk their existence and disrupt themselves! Disruptive technologies are meant to amend how companies operate in future. While disruption can bring great competition to the […]
Read Now

Access Governance: What it is and Why you Need it

Access governance, as the phrase suggests, refers to the governance or control of who has permission to access what in an organization. Any organization grants access to different employees, based on their designation/role/need; and this process demands comprehensive governance. Why is this important? Because we live in an era of data driven organizations, and when […]
Read Now

Archives

Categories